I also do lots of other stuff with words like copywriting, taglines, social media, blogging, you name it (or I will). Let’s work together.
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How I Name
Briefing
We have an in-depth conversation about who you are, why you do what you do, your customers, your competitors, the names you love and hate, and how you keep your sanity. I develop a creative brief that outlines all that, what we’re naming, and what the name will convey. Once you approve, the magic begins.
Creative
If I told you exactly what happens here, you’d never live to tell about it, but think about my process like evolution. I develop hundreds of names in a wide range of styles and constructions, I handpick the fittest to survive, and you provide feedback. Subsequent rounds of naming use your insights to further focus the creative exploration until we have a healthy number of exciting finalists.
Screening
Using my background in the USPTO TESS trademark database and some scrupulous Googling, I tell you which finalists are available. You pick, we celebrate.
Jed is reliable, honest, and creative. Most importantly, he is a strong listener and communicator. He used his innate creativity to take our input and transform it into a sophisticated and useful product. Without a doubt, we will continue to work with Jed and refer him to others.
Thalia Chodat
Marketing Assistant, Ward Hill Marketing
Jed gets our vision. After we saw his meticulous and comprehensive process in our company rename, we asked him to develop a tagline as well. His creative demonstrated not only a wide range of concepts and constructions, but each candidate he presented would have been a great choice for our new brand. In both projects, it was hard to choose!
Jessica Breed
Marketing Manager, Modus Advanced
Jed is a highly creative professional who can take ambiguous requirements from his clients and lead consensus toward something remarkable. He is reliable and keeps client committees on schedule toward a solution. He is patient, provides recommendations to clients based on the exhaustive research he performs, and has a strong intuition for what is truly a strategic business decision. I recommend Jed to anyone who is wants a fresh creative concept.
Brett Bonner
Director - Tech Leader Advocacy, Tangoe