After 40 years, Western Rubber & Supply was one of the country’s top custom manufacturers for Original Equipment Manufacturers. One problem: they had outgrown their name.
Modus, Latin for ‘measure,’ ‘motion,’ or ‘method,’ fit like a cog into their new identity. The tagline took their brand to the next level by emphasizing their wide range of services and commitment to collaboration with clients throughout every stage of the production process. I developed their name, tagline, and much of the copy on their website.