When you buy a house, the bank is usually happy to give you a mortgage. But what about all the renovations you want to make? Whether you’re a family or a fund, generally you’ll have to pay cash or take out a high interest loan. I worked with the team to develop a name for this private equity company that lends money to real estate investors. An anchor bolt connects building elements to the concrete foundation of a structure, allowing the stable house to grow outwards. With Anchorbolt, we knew we’d landed on a truly solid name.
