With strict naming restrictions, like a 14-character limit and mandatory use of word ‘puzzle,’ this mobile game naming project was not for the faint of heart (ditto the story about an evil nanobot virus). Puzzle & Glory not only conveys the adventure and narrative of the game, but is a strategic choice for a market where consumers make split second decisions about downloading a new app.
I led this project while at Catchword, developing briefs, contributing names, listmastering, and legally vetting final candidates.
